Opinion Time! Technology Tracking: Okay, or Just Plain Creepy?

Monday, an article came out in the New York Times about the future of apps. It stated that apps of the future will be more like "personal assistants", and will be able to instinctively know what you need, when you need it. How? The answer is simple: the app would go through your calendar, emails and personal conversations.

Apps will see that you discussed meeting up with someone, for example, will be able to recognize this, and ask you questions like "You are free Monday night, would you like to schedule this then?" or "Here are a couple of top rated seafood restaurants in your area, would you like me to make you a reservation?"

Having been both a personal assistant and techie, I was intrigued by the idea, even excited about it. After all, I had once been privy to private emails, calendars, bank accounts and passwords of someone, why would placing that trust in an app be any different? Soon after, though, the words of Mr. Weasley in the second Harry Potter book came to mind: "Never trust something if you can't see where it keeps its brain."

I emailed the article and asked for a couple of my coworker's responses. Most of them were negative. "I want to go back to writing letters", one coworker stated, "Apps can't read those." "Creepy," another one added. "Definitely creepy."

Paid or sponsored advertising, also known as direct marketing, is a big issue as well. Companies will pay Google or Facebook to advertise to those who search for certain subjects or talk about certain things on their social media profile. For example, say that you search for "pet stores". Immediately, Google will give you all the pet stores in your area (which by the way, is another way of it tracking you).

But lets say you click out of that search and go to read an article somewhere. Google still has in mind that you searched for pet stores, and ads will continue to pop up on different pages you go to. Google knows you have a pet or are interested in them, so the ads that you get will all be directed toward pet owners, or animal enthusiasts.

As privacy-invasive as this may seem, think about what you just did. You accessed a public company's website to use its resources. You used a search engine to find what you needed, a search engine that paid an employee to set up the matrices and codes in order for you to find the pet store that you wanted. You essentially waved your rights to privacy by using this resource. Think about it in terms of the law of commerce: if you want something, you have to give something in return.

My advice to people is that if you don't want to be tracked, if you don't want Facebook or Google to use your information to advertise to you, simply don't use them. They are companies trying to make money, and you are using their resources. There is no such thing as a free lunch, unfortunately. Same goes with apps. If you don't want them to track you, don't use them.

I for one am looking forward to buying apps in the future that set up my schedule. If I had a dime for every doctor's appointment I forgot....

What do you think about this issue? Is technology tracking okay in some aspects, but wrong in others? Comment below to let me know! I want to hear your thoughts! 

Take Me Out to the Ball Game

Ahhh...baseball season. America's pastime. Getting a jersey tan from basking in the sun for too long and paying $20 for a water and hot dog. Is that grass and stale beer you smell?

Breathe in the memories, my friends.

These apps will help you make the most of this joyous season. That is, until football season rolls around.

At the Ballpark (iOS & Android) is probably one of the most useful apps for baseball game attendees. Created by MLB.com, you can use it to upgrade your seats once you enter the ballpark, look for tickets and promotions, or even buy your favorite team's merchandise from your seat.

 ESPN Radio App (iOS & Android) allows you to listen to the action even if you can't make it to the game. Personally, baseball radio announcer's voices are so soothing to me that it helps me fall asleep. So hey, if you aren't interested in baseball, you can always use this app to induce naps! Twofer!

Race to the Pennant (iOS) is for those fans who have no clue where their favorite team stands. This app will show you, in easy bar graph form, where your team is in conjunction to the playoffs.

Never been a fan of watching baseball, but love to game? Baseball Superstars 2013 (iOS & Android) will help you get into the fun! It's like Backyard Baseball for the grown up set.

MLB.com At Bat (iOS & Android) is the best app for all-encompassing baseball goodness. Whether you want to watch live games, look at stats or read baseball news, this is the best app for baseball fans everywhere.

Just make sure to look out for flying bats. And no, I don't mean the sky rodents:

If I Can, You Can Do It Too!: YouTube Edition

Ever seen those awesome company YouTube channels and wondered how amazing it would be to be able to make something like that? Well, trust me, if I can do it, you can do it too. Seriously!

My company, PGi, handed over their corporate channel to me with the request that I update and organize it. Through the experience, I have gotten a first-hand account about what it looks like to

First things first: Content. Content. And more content.

This day in age, EVERYONE in marketing will tell you that content is king. Creative and engaging content differs your company from your competitors and will help get your company's name on everyone's mind. "But Tech-Know", you say, "I work at a (insert random company name here) and I don't NEED content or a YouTube channel!"

Oh really? Let me turn your attention to blender maker Blendtec. This company has a line of professional-grade home blenders that hadn't really caught on in the market due to their higher-than-average price. However, the company started a YouTube channel called "Will It Blend?", which showed, with witty dialogue and themed posts, a man blending household items with the powerful Blendtec blender. Due to a growing response, Blendtec started making "Will It Blend?" vidoes with Apple products, video games and even pool cues all meeting their maker by being blended up in a Blendtec blender. Each video they make has over 1,000,000 views and countless views per day. On Amazon, each Blendtec product now has 500 comments or more from their growing fan base on YouTube.

Second helping: Make it pretty.

As much as I would love to tell you that looks don't matter, we are a shallow species. And to catch our attention, we must have something bright, something bold and something that looks good.

At least when it comes to marketing.

There are three key pieces to your YouTube channel that you must coordinate. Your background, your banner, and your key video. These three sections will be the first impressions that your viewers will have of your channel. The background and the banner must mesh well together, and your key video will play automatcially when someone enters your site, so it must be catchy and attention-getting.

Next: Organize your stuff.

The first step to organizing your page is to organize your videos into playlists. The more you organize your videos by content, the easier it will be for your viewers to find your videos. Next, go to the "add a section" button at the bottom of your channel, and add your playlists as sections on your page. It will create these nice little lists of videos that appear on the front page of your channel.

Play with your channel design and content until you add more viewership. Make sure to look at the "Analytics" section on your page to monitor what videos are getting views, how many people are viewing your channel, etc. Feel free to comment your questions below!

Some people who are doing it right:

PGi (if I do say so myself)
Kraft Cooking School (although you can't go wrong with food)
Apple
Cisco 
And of course, Blendtec

Apps for Your 4th of July Vacation

Most people think vacation is the time to toss the technology and enjoy all the surprises and nuances nature has to throw at you. I mean, all of the technology buzzing around your head is why you wanted to get away in the first place, correct?

Well the Type A personalities of the world say nay. You can use your phone to see what the weather will be like, what the best times are to do that outdoor activity that you have been wanting to do, when to apply sunscreen, etc. Heck, there are even shark trackers. 

Essentially, your phone can be your lifeline to a vacation with no sunburn, not getting rained on, and not getting eaten by a 16-foot Great White Shark. I mean, God Bless America, amiright?

Coppertone MyUV Alert (Android & iOS) gives you local UV forecasts, allows you to set your own "reapply sunscreen" reminder, and recommend a product based on each family member's skin type and activity level. Save the red for your 4th of July decorations, not your skin color.

Foresee (iOS) is a weather app that lets you see the future. First, pick your location and a couple of activities that you want to do (for instance: running, swimming, wakeboarding, etc) then pick your ideal conditions and time of day that you would like to do these activities. It will then tell you the best times to go do your activity, depending on your preferences.

What;s the Fourth without a little fireworks? These apps: Fireworks (iOS) and Fireworks Touch Free (Android) will help you get in the celebratory mood even if your fireworks show gets rained out.

Grill Guide (Android & iOS) is a must if you planning on grilling out this Independece Day. Choose your food from their extensive food list and let the app tell you how long to grill each item, and how hot your grill should be.

Global Shark Tracker (iOS) lets you know where sharks have been recently by tracking over 30 sharks that Ocearch has tagged. This is helpful for those of us who still have nightmares from watching Jaws as a kid. Shudder.

And for the love of George Washington, please read up on your Independence Day history. We did not declare independence from China.: