HaPpY BiRtHdAy GoOgLe!!!!

Happy 15th birthday, Google! From all of us Google fans out there, you have made our lives easier and more complete.

Keep doing what you do, Google.

In honor of Google's birthday, I have decided to give you a list of my favorite Google easter eggs - that is, fun things you can do with the Google homepage, as well as some Youtube, Google Earth and Google Hangout. Seriously, pull up the Google homepage now and get to searching. You WON'T regret it.

Google Homepage

Google in 1998: In honor of their birthday, Google just came out with the "Google in 1998" easter egg. Just enter those words into the search bar and get a blast from the past.

Google Gravity: Click this link to have your Google world come crashing down: http://www.mrdoob.com/projects/chromeexperiments/google-gravity/

Askew or Tilt: Search "askew" or "tilt" then try really hard not to tilt your head. 

Barrel Roll: Search "do a barrel roll" or "z or r twice", an homage to the video game Star Fox 64.  

Google Interfaces: Google has made different interfaces over the past years. Here's one for pirates, one for the Swedish Chef from the Muppets, one for hackers, and one for those who are more pig latin inclined. 

YouTube 

Beam Me Up, Scotty: Search these words in your YouTube box for an out-of-this-world surprise.

Use The Force, Luke: Enter these words in your search bar to control your screen using the force. 

Ponies or Bronies: If you enter "ponies" or "bronies" in the YouTube search bar, YouTube will not only pull up "My Little Pony" videos, but ponies will come prancing across your screen. Ummm...yes please. 

Google Hangout 

/ponies: If you enter "/ponies" in your chat bar, a pony will run across your Google Hangout. Copy and paste for a whole stream of ponies. OR...

/ponystream: is for if you want a pony stream across your screen and your screen only. 

/shydino: "/shydino" will make a cute dino run across your chat and hide. 

/pitchforks: Like angry mobs? well "/pitchforks" is for you! Enter it in your chat, and an angry mob will run across!  

Google Play 

Unicorns: If you don't enter anything in the search box and click search anyway, Google Play will direct your search results to "unicorns".

What are your favorite Google easter eggs? Let me know! 

If I Can, You Can Do It Too!: YouTube Edition

Ever seen those awesome company YouTube channels and wondered how amazing it would be to be able to make something like that? Well, trust me, if I can do it, you can do it too. Seriously!

My company, PGi, handed over their corporate channel to me with the request that I update and organize it. Through the experience, I have gotten a first-hand account about what it looks like to

First things first: Content. Content. And more content.

This day in age, EVERYONE in marketing will tell you that content is king. Creative and engaging content differs your company from your competitors and will help get your company's name on everyone's mind. "But Tech-Know", you say, "I work at a (insert random company name here) and I don't NEED content or a YouTube channel!"

Oh really? Let me turn your attention to blender maker Blendtec. This company has a line of professional-grade home blenders that hadn't really caught on in the market due to their higher-than-average price. However, the company started a YouTube channel called "Will It Blend?", which showed, with witty dialogue and themed posts, a man blending household items with the powerful Blendtec blender. Due to a growing response, Blendtec started making "Will It Blend?" vidoes with Apple products, video games and even pool cues all meeting their maker by being blended up in a Blendtec blender. Each video they make has over 1,000,000 views and countless views per day. On Amazon, each Blendtec product now has 500 comments or more from their growing fan base on YouTube.

Second helping: Make it pretty.

As much as I would love to tell you that looks don't matter, we are a shallow species. And to catch our attention, we must have something bright, something bold and something that looks good.

At least when it comes to marketing.

There are three key pieces to your YouTube channel that you must coordinate. Your background, your banner, and your key video. These three sections will be the first impressions that your viewers will have of your channel. The background and the banner must mesh well together, and your key video will play automatcially when someone enters your site, so it must be catchy and attention-getting.

Next: Organize your stuff.

The first step to organizing your page is to organize your videos into playlists. The more you organize your videos by content, the easier it will be for your viewers to find your videos. Next, go to the "add a section" button at the bottom of your channel, and add your playlists as sections on your page. It will create these nice little lists of videos that appear on the front page of your channel.

Play with your channel design and content until you add more viewership. Make sure to look at the "Analytics" section on your page to monitor what videos are getting views, how many people are viewing your channel, etc. Feel free to comment your questions below!

Some people who are doing it right:

PGi (if I do say so myself)
Kraft Cooking School (although you can't go wrong with food)
Apple
Cisco 
And of course, Blendtec