Opinion Time! Technology Tracking: Okay, or Just Plain Creepy?

Monday, an article came out in the New York Times about the future of apps. It stated that apps of the future will be more like "personal assistants", and will be able to instinctively know what you need, when you need it. How? The answer is simple: the app would go through your calendar, emails and personal conversations.

Apps will see that you discussed meeting up with someone, for example, will be able to recognize this, and ask you questions like "You are free Monday night, would you like to schedule this then?" or "Here are a couple of top rated seafood restaurants in your area, would you like me to make you a reservation?"

Having been both a personal assistant and techie, I was intrigued by the idea, even excited about it. After all, I had once been privy to private emails, calendars, bank accounts and passwords of someone, why would placing that trust in an app be any different? Soon after, though, the words of Mr. Weasley in the second Harry Potter book came to mind: "Never trust something if you can't see where it keeps its brain."

I emailed the article and asked for a couple of my coworker's responses. Most of them were negative. "I want to go back to writing letters", one coworker stated, "Apps can't read those." "Creepy," another one added. "Definitely creepy."

Paid or sponsored advertising, also known as direct marketing, is a big issue as well. Companies will pay Google or Facebook to advertise to those who search for certain subjects or talk about certain things on their social media profile. For example, say that you search for "pet stores". Immediately, Google will give you all the pet stores in your area (which by the way, is another way of it tracking you).

But lets say you click out of that search and go to read an article somewhere. Google still has in mind that you searched for pet stores, and ads will continue to pop up on different pages you go to. Google knows you have a pet or are interested in them, so the ads that you get will all be directed toward pet owners, or animal enthusiasts.

As privacy-invasive as this may seem, think about what you just did. You accessed a public company's website to use its resources. You used a search engine to find what you needed, a search engine that paid an employee to set up the matrices and codes in order for you to find the pet store that you wanted. You essentially waved your rights to privacy by using this resource. Think about it in terms of the law of commerce: if you want something, you have to give something in return.

My advice to people is that if you don't want to be tracked, if you don't want Facebook or Google to use your information to advertise to you, simply don't use them. They are companies trying to make money, and you are using their resources. There is no such thing as a free lunch, unfortunately. Same goes with apps. If you don't want them to track you, don't use them.

I for one am looking forward to buying apps in the future that set up my schedule. If I had a dime for every doctor's appointment I forgot....

What do you think about this issue? Is technology tracking okay in some aspects, but wrong in others? Comment below to let me know! I want to hear your thoughts!